Trouw Nutrition launches new service to accurately estimate the environmental footprint of milk

MyMilkPrint calculates the environmental impact of milk at the farm level
calendar icon 24 October 2023
clock icon 3 minute read

Trouw Nutrition has launched MyMilkPrint, an easy-to-use service that allows feed advisors to calculate the environmental impact of milk at the farm level, enabling them to develop effective emission reduction strategies for dairy producers.

To remain competitive in an increasingly sustainability-oriented marketplace, dairy producers are being challenged to measure and reduce the environmental impact of their products. Early adopters of more sustainable practices are already benefitting from a clear competitive advantage, making value-chain transparency a key selling point. Others are still exploring where to begin their ‘sustainability journey’ and what they can do on the farm level to make their milk production more sustainable. Feed advisors have a key role to play in this transition.

Providing in-depth insights

Trouw Nutrition is addressing the growing need for transparency around the sustainability of milk with the launch of MyMilkPrint, a one-stop online environmental footprint service for milk production. The new service, integrated into Trouw Nutrition’s MyNutriOpt digital platform, uses farm-specific inputs such as milk production, on-farm energy use, and farm-grown ingredients, combined with data on purchased feeds and nutritional data. These inputs are then translated into an accurate estimate of the environmental impact per kg of farm-gate milk produced.

MyMilkPrint is an easy-to-use service, requiring no specialist knowledge and minimal set-up or training. With just a few clicks, feed advisors can uncover emission hotspots, and identify effective strategies to reduce the environmental impact of their client’s milk, without compromising on milk production or animal performance. For example, replacing a fat or protein source in a feed ration with an alternative ingredient that has a lower environmental footprint can lead to significant reductions in the total environmental impact of the feed ration. This, in turn, reduces the environmental impact of the milk produced.

Fostering productive relationships

For dairy producers, the insights and reports provided by MyMilkPrint can easily be shared, helping to develop more sustainable practices and forge closer ties with downstream business partners such as supermarkets, wholesalers, and food processors. Furthermore, the service helps farmers align with increasingly stringent regulations, such as the EU’s Farm to Fork Strategy and Common Agricultural Policy, among others.

Coen Smits, Global Sustainability Director at Trouw Nutrition, says: “In line with our purpose, Feeding the Future, we are committed to making sustainable strategies more accessible to our customers. MyMilkPrint enables transparency on the environmental impact of farm-gate milk, helping farmers to meet market and regulatory requirements.”

Our mission: Feeding the Future

MyMilkPrint is Trouw Nutrition’s second online environmental footprint service, following the launch of MyFeedPrint, which focused on calculating the environmental impact of feed ingredients, complete feed, and feed blends. Both innovations are part of Trouw Nutrition’s strategy to develop accessible and easy-to-use digital tools for its customers around the world. This strategy aims to improve transparency throughout the animal protein value chain while empowering producers to become more sustainable and successful.

In the near future, Trouw Nutrition plans to release additional environmental impact calculation services on the MyNutriOpt platform for other livestock operations.

Sarah Mikesell


Sarah Mikesell grew up on a five-generation family farming operation in Ohio, USA, where her family still farms. She feels extraordinarily lucky to get to do what she loves - write about livestock and crop agriculture. You can find her on Twitter or LinkedIn.

© 2000 - 2024 - Global Ag Media. All Rights Reserved | No part of this site may be reproduced without permission.