16 April 2025

2 minute read

By: Sarah Mikesell

North America

Bimeda is pleased to announce an expansion to its product portfolio with the addition of SecureCattle, an analog of the naturally secreted bovine appeasing pheromone (BAP). SecureCattle is a high quality, pour-on solution that improves productivity by decreasing the impact of stress on cattle.

Providing healthy beef for the world in a financially sustainable and responsible way is a challenge today. Stress effects all cattle, on every operation, regardless of location or management approach. SecureCattle has demonstrated many benefits in cattle of all ages and production stages through years of significant published trial work. In fact, all research published on maternal bovine appeasing substance(mBAS) prior to 2023 was conducted with SecureCattle. It was first made available to the public in 2020, and since then millions of doses have been sold in over 15 countries.

SecureCattle’s proprietary formulation makes application easy and convenient with ONE 5 mL dose, applied in ONE location on the back of the neck regardless of age or weight. It is available in a 1000 mL plastic bottle, that comes with a pre-calibrated 5 mL applicator and will treat 200 head.

“Stress exists at some level in the vast majority of cattle production, and it can rob profitability. That’s why we’re so excited to launch SecureCattle, a proven product which acts to minimize the effects of stress in cattle. I’ve seen firsthand how SecureCattle can make weaning calves so much less stressful, on both the calves and the owners." said Dr. Dave Ellefson, Senior Director, Technical Services North America, Bimeda.