US NCBA Convention underway this week in Houston, Texas

The 2022 Cattle Industry Convention & NCBA Trade Show is a few short days away in Houston, and the agenda includes speakers ranging from sports heroes to global leaders.
calendar icon 31 January 2022
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Karen Pierce, British Ambassador to the USA

Among those speakers, NCBA is proud to welcome US Secretary of Agriculture Tom Vilsack virtually, and in person both Under Secretary of Agriculture for Farm Production and Conversation Robert Bonnie as well as Dame Karen Pierce, British Ambassador to the United States. Ambassador Pierce is responsible for the direction and work of the Embassy and its Consulates, including political work, trade and investment, press and cultural relations, and visa and consular services.

Hosted by NCBA Vice President of Government Affairs Ethan Lane, this new-high profile session, the morning of Thursday, Feb. 3, will provide updates on the business climate of the U.S. cattle and beef industry, conservation, and trade.

“We are thrilled to have Secretary Vilsack and Under Secretary Bonnie join us at convention. We take pride in our robust working relationship with USDA as it is essential to ensure the U.S. cattle and beef industry is well-represented in policy decisions made in Washington, D.C.,” said NCBA VP of Government Affairs Ethan Lane. “We are also pleased to welcome the British Ambassador to the U.S., Dame Karen Pierce. Increased access to global markets is a key tool in increasing opportunity and profitability for cattle producers across the country. We are thankful for the ambassador’s interest in expanding market access for U.S. beef, and we look forward to discussing the path forward during our conversation at convention."

Still time to attend

The 2022 Cattle Industry Convention & NCBA Trade Show is quickly approaching, but it’s not too late to join the herd in Houston, Feb. 1-3, where thousands of cattlemen and women from across the country will gather for education, entertainment and engagement. 

“Everything is bigger in Texas,” and that holds true for the 2022 Convention. There are five general sessions packed with timely industry updates, inspirational speakers and important information that every producer can use. And the NCBA Trade Show is the biggest ever encompassing nearly 10 acres of exhibitors, displays and educational opportunities all under one roof.

For those arriving early, convention is preceded by the 29th annual Cattlemen’s College, which is famous for stimulating and thought-provoking sessions. This event begins Monday, Jan. 31, with afternoon sessions and live animal demonstrations, followed by an evening reception, then continuing the next day with 15 educational sessions and a keynote presentation and lunch.

Buzz Brainard returns as general session emcee and kicks things off during Tuesday’s Opening General Session, which packs a punch with legendary boxer and famous griller George Foreman. Wednesday’s two general sessions focus on today’s issues and tomorrow’s outlook featuring a state of the industry overview and updates on taxes, cattle markets, conservation, animal health, trade, infrastructure and much more. CattleFax’s outlook seminar highlights demand and supplies for beef, cattle and competing proteins as well as an extensive weather forecast.

Plan to attend a new high-profile session on Thursday morning including British Ambassador, Dame Karen Pierce, to hear an update on the beef business climate in the US and around the globe. The Closing General Session celebrates the Beef Quality Assurance (BQA) Program and BQA award winners and features two-time Pro Bowl quarterback Joe Theismann.

Make plans to attend the 2022 Cattle Industry Convention & NCBA Trade Show in Houston. For more information and to register, visit

TheCattleSite News Desk

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