China's Online Sales of Farm Produce Up in 2016

CHINA - Online sales of China's farm produce continued to grow in 2016 as more farmers take to e-commerce.
calendar icon 20 February 2017
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Online produce sales are estimated at over 220 billion yuan (US$32 billion) last year, the Ministry of Commerce (MOC) said in a Tuesday statement.

Agricultural e-commerce has been developing fast with structural reform in the agricultural sector. Online produce sales reached 150 billion yuan in 2015, more than triple that of 2013.

The government started a pilot program in 2014 to digitize agriculture and aims for Internet access in almost all villages by 2020.

Supply-side structural reform in the agricultural sector will generate new development in the sector, according to the "No. 1 central document," the first policy statement from the central authorities this year.

The "No. 1 central document" is the name traditionally given to the first policy statement released by the central authorities in the year and is seen as an indicator of policy priorities.

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