Scotch Beef and Lamb to be Promoted in Asia

SCOTLAND, UK - Scotch beef and lamb will be promoted in Asia at a trade show in Hong Kong this month.
calendar icon 6 May 2015
clock icon 2 minute read

Quality Meat Scotland (QMS) will be promoting Scotch Beef PGI (Protected Geographical Indication) and Scotch Lamb PGI at Hofex, Asia’s leading food and hospitality trade show.

Master butcher Viv Harvey will be demonstrating his craft at the event, using top quality Scotch Beef and Scotch Lamb. A chef will also be preparing samples of top quality produce for potential buyers to sample.

Laurent Vernet, QMS’s Head of Marketing, will be attending the event along with a number of Scottish meat company representatives.

The aim of their presence at the event is to drive home the natural production methods, high welfare and quality assurance credentials of the brands.

According to Mr Vernet, Hong Kong offers significant potential for Scotch Beef and Scotch Lamb sales growth in the coming years.

“While the volume of Scotch Beef and Scotch Lamb currently being sold to customers in Hong Kong is relatively small we can see real opportunities for growth there,” he said.

“Our particular focus at the moment is developing our customer-base in the food service and deli-retailer sectors and longer-term we are confident that Hong Kong will be key to gaining wider access to other potentially lucrative markets in south-east Asia.”

Hofex 2015 will be the largest show ever in its history with 65,000 square metres of exhibition space, providing a platform for 2,400 international exhibitors to connect with 40,000 regional buyers.

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