AMI Lays Network Tracks on YouTube

US - The American Meat Institute has announced that it will be launching a new YouTube channel called 'Meat News Network', that aims to convey consumer-focused information about the meat industry in an accurate, visual way.
calendar icon 18 April 2008
clock icon 1 minute read

AMI President and CEO J. Patrick Boyle made the announcement today before members of the House Oversight Committee’s Domestic Policy Subcommittee. “We are launching this YouTube Channel with a three-part video that features Dr. Temple Grandin and other members of our Animal Welfare Committee,” Boyle told Congress. “We will soon add new videos on other timely topics so that we can enhance our relationship with the 95 percent of Americans who enjoy our products.”

In addition to the video on animal welfare, the channel also includes videos on food packaging, food safety, the World Cancer Research Fund Report, meat nutrition and environmental concerns. The channel will be expanded in the coming months to provide consumers and the media with the most credible information about these and other issues of importance to the meat and poultry industry.

“It is imperative that we share the facts about our industry and our products in informative and visually compelling ways,” said Boyle.

Further Reading

More information - Visit the new YouTube channel by clicking here.

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