A Whole New Feed Concept from Landliebe

Preparations for the new concept are now well under way. According to Food Ingredients First, many of Landliebe’s dairy farmers in Nordrhein-Westfalen are keenly interested in the new scheme, as are compound feed manufacturers.

The say that the new feed concept is a major extension of its quality and origin programme. From July onwards, all Landliebe’s fresh milk, long-life milk and school milk will come from cows fed exclusively on locally produced cattle feed.

Landliebe will be the first German dairy brand to introduce such a concept. The feed, which will come from Germany and its EU neighbours, will be made from crops that have always traditionally been grown by German farmers.

Preparations for the new concept are now well under way. Many of Landliebe’s dairy farmers in Nordrhein-Westfalen are keenly interested in the new scheme, as are compound feed manufacturers. “Approximately 450 dairy farmers throughout the federal state are taking part in the new initiative”, explains Cologne-based Kurt Gentges, who is responsible for contacts with the German member dairy farmers. “And they’re highly enthusiastic about the idea.”

The farmers will be paid an allowance to take part in the scheme. This will provide an incentive and help them to identify with the brand. “When they switch over to the new feed, our farmers will also be given advice by specialist regional advisors”, adds Gentges.

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