Agrifirm appoints Kenneth Yeo to lead Southeast Asia
Veteran executive to drive growth and expansion in SEA region
1 April 2026
1 minute read
By: Royal Agrifirm Group has appointed Kenneth Yeo as Managing Director Southeast Asia (SEA), effective 1 April. Yeo will be based in Singapore and will report directly to Bas van Driel, Group Director Specialties.
Yeo brings more than 25 years of regional leadership experience across a broad range of industries, including FMCG, Pharmaceuticals, Specialty Ingredients, and Consumer Products.
Throughout his career, he has built a strong track record in driving top-line growth, increasing market share, strengthening profitability, and building high‑performing commercial organisations across Southeast Asia, APAC and North America. In his new role, Yeo will be responsible for leading and further expanding our SEA region, strengthening Agrifirm's market position and accelerating sustainable growth.
Agrifirm thanked Pieter Slegers for taking on this role in addition to his regular responsibilities over the past one and a half years. His commitment and ownership are highly valued.
