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New partnership expands US Hereford market opportunity

03 June 2022

The partners will match buyers with sellers

According to an association press release, the American Hereford Association and Jake Drost of JRD Cattle Co., Klamath Falls, Ore. have formed a unique partnership, whereby Drost will serve as an independent order buyer matching buyers with sellers of Hereford and Hereford-influenced feeder cattle.

“Hereford genetics add cattle-feeding value through feed efficiency and carcass quality,” Drost said. “However, here in the West, buyers are sometimes unable to reward the added value because of numbers and how cattle are assembled. I aim to bridge that gap and provide producers of Hereford and Hereford-influenced feeder cattle with increased market opportunity.”

Drost grew up in the cattle business and maintains a passion to continue learning how specific traits and management practices impact cattle feeding performance and end-product merit

As an AHA commercial marketing partner, Drost will continue to build AHA’s relationships within the cattle feeding sector, while helping market producers’ cattle. He also will help producers broaden their knowledge about the gamut of variables driving feeder cattle value.

“The American Hereford Association is excited to announce this innovative partnership,” said Jack Ward, AHA executive vice president. “Jake’s experience adds momentum to our quest of helping producers capture more value for Hereford and Hereford-based genetics.”



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