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Walmart Canada begins selling 100% Quebec beef

10 May 2022

Commitment represents approximately 100,000 pounds of locally-sourced beef

Walmart Canada announce last week that all its Supercentres in Quebec will now sell beef products that are 100% locally sourced and processed in the province of Quebec. Starting this week, Quebec customers will be able to purchase a variety of beef products such as striploin steaks, top sirloin medallion steaks, lean ground beef and lean ground beef burgers, which are supplied by local cattle farmers.

The commitment represents sales of approximately 100,000 pounds of locally sourced beef products over a 12-month period, supplied by Quebec-based company Alpha Meat Packers, in collaboration with Boeuf Quebec, Walmart Canada said in a press release. Quebecers will notice this new local Quebec option in the meat department by finding beef marked with the Boeuf Quebec logo alongside other beef options.

The program supports Quebec farmers and Quebecers across the food supply chain by offering local beef products at Walmart Canada Supercentres in Quebec. This announcement follows Walmart Canada's 2021 commitment to sell pork from Quebec in all its Supercentres in Quebec.

"Walmart involvement in the Boeuf Quebec partner program now allows consumers to benefit from greater access to quality beef, raised in Quebec, with a view to sustainable production," said Jean-Sébastien Gascon, general manager of Boeuf Quebec. "Quebec beef breeders thank Walmart for the confidence thus expressed, which helps support the reconstruction of the Quebec industry, from farm to table."



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