Canada invests $3.6 mln to bolster beef industry

The sector contributes approximately $21.8 billion to Canada's GDP
calendar icon 26 April 2022
clock icon 2 minute read

Canada's minister of agriculture Marie-Claude Bibeau announced on Monday an investment of up to $3.6 million to ensure the beef industry has the resources to remain competitive and take advantage of new export opportunities.

Under the AgriMarketing Program, the funding will be used to support Canada Beef's efforts to boost beef and veal exports globally through initiatives that aim to increase trust in Canada's beef sector. Project activities will help to bolster Canada's global beef brand and build stronger relationships with global trading partners. The aim is to help producers become more competitive and grow beef sales in important international markets.

In addition, the project will support training and e-learning activities at the Canadian Beef Centre of Excellence (CBCE), a state-of-the-art training facility. The activities will help industry increase knowledge around the advantages of Canadian beef, enable it to promote Canadian beef and increase public trust in beef products.

Despite many challenges, Canada's beef industry has shown great resiliency and continues to look for opportunities to grow in new and existing global markets. The Government of Canada remains committed to investing in growth for Canadian beef producers and this vital industry.

"The government-industry development funding that Canada's beef producers are able to leverage with their own national check-off investment is essential for positioning the industry for growth and success in international markets," said Michael Young, president of Canada Beef. "The ability to partner with the government of Canada to fund and deliver important programs is appreciated especially as the pandemic and world events contribute to an ever-evolving marketplace."

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