Vion Introduces Innovation to Deep-frozen Market

GERMANY - German meat producer Vion is introducing a new deep-frozen range to the market under the COOL CUTS label.
calendar icon 21 November 2018
clock icon 2 minute read

From the outset, Vion will rely on high-quality product in marketing matured beef from the GOLDBEEF premium brand. The range is aimed at restaurateurs, hoteliers and other bulk consumers, as well as the food retail trade.

Individually packed, deep-frozen and in packaging ready for sous-vide preparation are entrecote, T-bone, filet and a wide range of special cuts currently trending and ideally suited to the demands and requirements of this target group.

The new premium products are taken from Simmentaler cattle or optionally from the Holstein Friesian breed. These breeds enjoy a particularly strong reputation among top chefs.

"Vion is one of the few meat producers able to offer the complete process from one source, from slaughtering, deboning and maturing to packaging," said Bernd Stange, COO Beef at Vion.

"We select the raw material by hand for the perfect steak.” The cuts then become true COOL CUTS only after a three-week maturing process: The meat portions are then packed and deep-frozen individually."

The product range is made up of different cuts and products. These include classic steaks like entrecote, T-bone and filet, as well as flat iron, tomahawk, côte de bœuf and churrasco ribs. All types are marketed "ready to cook" in individual packaging ready for sous-vide preparation by the customer.

The aim is to simplify preparation in a professional kitchen: cook the defrosted or deep-frozen sous-vide immersed in water, then grill briefly on both sides – the perfect cut is then ready with success guaranteed.

Vion is breaking new ground in production as well. Production is to order in each case.

"Not every customer wants rump steak in the 250-gram version, but perhaps rather in portions of 180 grams," Mr Stange said. "We are able to cater to these demands individually."

Year-round availability of the full beef range and minimum shelf life of 18 months from date of production mean that the customer can make use of the product as needed.

The deep-frozen range will in the future be expanded to other categories in order to offer a complete range to the customer.

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