Friesland Campina Aims to Expand Dairy Sales in China
CHINA - Dutch dairy business Friesland Campina is planning to expand operations in China, including traditional and online markets in both cities and rural areas.
22 June 2016
1 minute read
According to China's Agriculture Department, Friesland Campina plans to launch online and offline stores to bring high-quality Dutch dairy products to rural areas in China next year, in partnership with Chinese retail giant Suning Commerce Group.
"Developing rural e-commerce is a long-term project. Suning plans to build an e-commerce platform that will help drive rural economic growth," said Sun Weimin, Suning's vice-chairman.
Friesland Campina expects the Chinese dairy market to grow significantly following the country's new two-child policy.
TheCattleSite News Desk
