Supermarket Chain Launches App for Cattle Farmers

UK – British supermarket chain Morrisons has become the first to launch a free app for cattle farmers to help simplify livestock management.
calendar icon 4 July 2014
clock icon 2 minute read

‘Morrisons Farming App’ is aimed primarily at beef producers and is available on all Android devices to downloaded, free of charge. It will also be available on Apple devices soon.

The app includes a live link to the British Cattle Movement Service, so all cattle data from multiple holdings can be viewed instantly at any time.

The free technology also enables the registering of cattle births, deaths and movements as well as allowing farmers to arrange animals by pen or field for easy reference.

It also aims to simplify the process of ordering new and replacement ear tags with a link to Caisley tags and extensive options for conventional, Electronic Identification (EID) and DNA tags, all at a discounted price.

Morrisons’ Agriculture Programme has worked with the NFU in the past to emphasise the need for new technology to help improve communication between farmers, processors and retailers.

For suppliers to Morrisons Woodheads sites the App can also automatically generate the Food Chain Information Declaration - the information that must be provided by all livestock keepers on the cattle they send for slaughter and required by all Woodheads abattoirs.

Agriculture manager Andrew Loftus said: “We want to help ease the burden on farmers by ensuring better information is available at the touch of a button to aid them when making decisions about their businesses.

“The launch of the app builds on the website we’ve also created to provide suppliers of beef, pork and lamb with unrivalled and immediate feedback on their consignments. “

NFU President Meurig Raymond said: “Adopting technology like this new app is key to farming’s future and I’m delighted that Morrisons is making sure that it’s available to all beef producers.”


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