13 November 2012

2 minute read

The performace by global segment saw US down 2.2 per cent, Europe down 2.2 per cent and Asia/Pacific, Middle East and Africa down 2.4 per cent.

US

Modest consumer demand and heightened competitive activity offset the impact of local Dollar Menu advertising, the Monopoly promotion, and the recent launch of the Cheddar Bacon Onion premium sandwiches.

"The McDonald's System remains focused on serving the evolving needs of our more than 69 million customers daily," said McDonald's President and CEO, Don Thompson.

"Though October's sales results reflect the pervasive challenges of today's global marketplace, I am confident that our strategies and the adjustments we are making in response to the current business headwinds will build sales momentum and drive sustained, profitable growth."

Europe

Comparable sales declined 2.2 per cent as positive results in the U.K. were offset by declines across many markets. Amid the segment's ongoing economic uncertainty, Europe is reinvigorating its value offerings through increased advertising and new meal combinations at various price tiers, featuring core and premium menu items, and enhancing the restaurant experience to attract more customers.

Asia/Pacific, Middle East and Africa

October's comparable sales declined 2.4 per cent with negative results in Japan, Australia and other markets, including China. Looking ahead, APMEA seeks to further differentiate the McDonald's experience through unique daypart value platforms, locally-relevant menu choices and unmatched customer conveniences.

Systemwide sales for the month decreased 0.8 per cent and increased 0.6 per cent in constant currencies.

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