Pfizer Launches Progressive Beef

US - Rolling out this week across the US is Pfizer's Progressive Beef assurance programme, which aims to increase consumer confidence and industry education.
calendar icon 9 February 2012
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Pfizer Animal Health

Consumers today demand greater assurance that beef is safe, is raised according to animal care standards and is sustainable, which has provoked Pfizer Animal Health to create the Progressive Beef Programme, which will elevate the value of brands with food safety, animal care and sustainability.

Progressive Beef offers the most comprehensive farm-to-fork assurance programme to help you meet customer demand for safe and wholesome beef. This verified program offers advantages for every step of the beef supply chain:

For feedyards — helps enhance the market value of your cattle because the verified processes ensure unmatched food safety, animal care and sustainability.

For packers — helps optimise market opportunities by distinguishing your product from others.

For retailers — differentiates your branded beef to attract new customers and secure consumer loyalty.

Third-party auditors, certified by the USDA, verify that established standard operating procedures (SOPs) are followed to ensure food safety, animal care and sustainability. These SOPs are based on beef industry best practices, and are reviewed and endorsed by the Progressive Beef Advisory Board.

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