Dutch Road Show On Animal Production In Mexico

MEXICO - From 25 September until 2 October, VIV Worldwide organised a Dutch Road Show about animal production in Mexico.
calendar icon 26 October 2011
clock icon 2 minute read


VIV and the Mexican partner, FIGAP, are the organisers of the international trade event for animal production FIGAP/VIV Mexico 2012. The Road Show was staged in co-operation with the Netherlands' Embassy through its Agricultural Office. During this tour the states of Jalisco, Guanajato and Querétaro were visited.

The programme included company visits to relevant Mexican producers such as Posta el Cuatro, Granja Villarica, Empresas Guadalupe, Fomesa, Avipor, Proan, Kekén and Euronutec. In addition, two Holland Days with seminars and matchmaking were organised.

Diego Pineda, Manager Latin America of Orffa International/Excentials, said: "The Road Show Mexico was a very strong marketing tool in order to present Dutch products and technologies to the Mexican market in a very open and direct way with top players of the swine and poultry segments."

Jos Janssen, Area Manager Americas of Ottevanger Feed Milling Engineers, added: "The Road Show was an excellent way to improve brand awareness for Ottevanger in Mexico. During the match-making sessions, we met many interesting new sales prospects. We are now also much closer to our first contract, which will provide an outstanding reference in Mexico."

Erwin Prinzen, Area Sales Manager Latin America of MPS/AQUA, commented: "Mexico is a growing market with large investment possibilities and increasing environmental awareness. This event provide me with new contacts with other Dutch companies and a better view of mentality, plant design and market approach for the Mexican market."

The cooperation between the VIV, FIGAP and the Agricultural Counselor will be continued next year with a Holland pavilion and a special programme during the exhibition, FIGAP/VIV Mexico 2012, which will take place from 17 to 19 October in Guadalajara.

For more information on the event, click here.

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