Book on Sustainable Beef Wins Prestigious Award

US - Deborah Krasner's sustainable beef book, Good Meat: The Complete Guide to Sourcing and Cooking Sustainable Beef won the esteemed Food Matters International Association of Culinary Professionals award.
calendar icon 10 June 2011
clock icon 2 minute read

Selected from the competitive IACP 2011 Awards Finalists, Good Meat offers readers total guidance on how to find, order and prepare sustainably raised beef, reports San Francisco Chronicle.

The book was also named a 2011 James Beard Foundation Awards Finalist in the Single Subject category. The James Beard Foundation Awards are often referred to as "the Oscars of the food world". Good Meat includes a foreword by Vermont Senator, Bernie Sanders, and an afterword by La Cense Beef owner, William Kriegel.

La Cense Beef is the country's first USDA-Certified grass fed beef producer. La Cense sells the highest quality grass fed beef exclusively direct-to-consumer from its 88,000-acre La Cense Montana ranch and has been devoted to sustainable, 100 per cent grass-fed ranching since it was founded in 2002.

La Cense Beef and Good Meat both stress the health benefits, exceptional quality and guaranteed satisfaction with choosing grass-fed beef.

Grass-fed beef has been recognised to be better for human health than grain fed beef in 10 different ways, according to a 2009 study by the USDA and Clemson University in South Carolina. Specifically, according to the study when compared to grain-fed beef, grass-fed beef is:

  • Lower in total fat
  • Lower in the saturated fats linked with heart disease
  • Higher in CLA (cis-9 trans-11), a potential cancer fighter
  • Higher in total omega-3s
  • Higher in beta-carotene
  • Higher in vitamin E (alpha-tocopherol)
  • Higher in the B-vitamins thiamin and riboflavin
  • Higher in the minerals calcium, magnesium and potassium
  • A healthier ratio of omega-6 to omega-3 fatty acids (1.65 vs 4.84)
  • Higher in vaccenic acid (which can be transformed into CLA)

La Cense ensures that top-grade Black Angus cattle are fed a 100% grass fed diet for the duration of their lives and treated using sustainable ranching practices. This humane treatment results in low stress levels and better cattle health, eliminating the use of harmful nutritional supplements and antibiotics. The grass-fed operation produces the highest quality, healthy meat for you and your family and helps the environment as well.

San Francisco Chronicle adds that, in the Good Meat afterword, Mr Kriegel discusses why he decided to run La Cense in a socially responsible way, the initial challenges in running a large-scale grass-fed beef operation, how La Cense Montana developed its protocols and grazing programs to maintain the highest standards of satisfaction and the overall benefits of sustainable ranching.

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