Natural Dairy Launches High-End Liquid Milk

NEW ZEALAND - Natural Dairy (NZ) Holdings Limited, a new high-end dairy product manufacturer and supplier in China, held a brand promotion event at Celebrity City Hotel Chengdu in China to launch its new product, high-end liquid milk, to China.
calendar icon 4 April 2011
clock icon 3 minute read

The event featured Ping An Insurance (Group) Company of China, Ltd. ("Ping An Insurance") signing a contract which has insured the high quality of Natural Dairy's products including liquid milk and milk powder aimed at inspiring the full confidence of consumers.

Natural Dairy has focused on the high-end segment in China since its establishment by providing reliable, safe and high quality products for domestic consumers, to fulfill its commitment to "Offering you the best milk in the world". The origin of milk is the key to good quality. This new liquid milk product is based on imported milk from New Zealand, which is produced and packed under the strict requirements of the dairy industry in New Zealand to maintain the pure taste and nutrition that the Mother Nature intended.

In light of the scandal of the dairy industry in China, product safety of dairy products has become a major concern among the general public. To move out of the dark shadow cast by poor product quality in the past and deliver a measure of trust in Natural Dairy's high-end dairy products, Natural Dairy and Ping An Insurance signed an agreement, whereby Ping An Insurance will provide complete quality assurance for liquid milk and milk powder products produced by Natural Dairy.

Mr Wu Neng Kun, Chairman of the Board of Directors at Natural Dairy, said: "Securing the complete quality assurance from Ping An Insurance for our products is intended to build consumer confidence in the dairy market. However, it goes beyond merely protecting consumers' safety, to demonstrate our strong commitment to providing the market with quality products and implementing strict quality control procedures for ourselves."

Mr Wu added: "Facing many established dairy brands in the nation, Natural Dairy, as a new name in the industry, remains confident about our development prospects. In recent years, China has made a great leap forward in economic development and the living standard of its people, creating huge potential for marketing dairy products here. In response to the popular demand for quality living, we target the high-end dairy product market. Leveraging our edge in milk sources and stringent quality control, we provide the high quality products that consumers want as well as fill a gap in the existing market."

Natural Dairy is adopting an innovative sales model, with directly operated specialty stores as its main channel and large supermarkets as complementary channels. With this efficient distribution channel, the Company aims at implementing strict quality control over the entire process.

The Company will first qualify sales and marketing cooperative partners across the country to set up the specialty store network. Upon opening the main market channels, it will then embark on media promotional efforts through an advertising campaign and further bolster its brand image by enlisting internationally renowned model Ms Gaile Lai as its spokesperson. After these activities, the Company will launch a milk powder product series to enrich the product line of the specialty stores, stabilise market supply and provide further value-added services.

Mr Wu concluded: "The high-end dairy industry in China has a high entry barrier and promising prospects. To capture the immense opportunities in the industry, we plan to open 3,000 specialty stores in 24 provinces and cities across China to expand our distribution network to cover the whole country as well as to build a supply base of dairy products from New Zealand easily accessible to consumers in China. Adhering to our philosophy of "Offering you the best milk in the world", we believe that Natural Dairy's products will become a well known quality brand in domestic and international markets in the near future."

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