31 January 2011

2 minute read

North America

The Cornbelt Cow-Calf Conference (CCCC) will celebrate its 40th anniversary of providing timely, accurate and important information to the beef cattle industry.

The Iowa Cattlemen’s Association (ICA) has moved its annual convention and trade show to the same date and location this year to help publicly recognise the importance of this event. Iowa State University Extension beef program specialist Byron Leu said this year’s conference on 26 February will continue its successful traditions.

“The Cornbelt Cow-Calf Conference has been, and will continue to be, successful because it provides information and access to speakers that beef producers have come to expect,” Leu said.

“The steering committee does a great job of finding highly qualified and respected speakers in the industry who can speak with authority and sincerity on the topics pertinent to Midwestern operations.”

Leu has been part of the volunteer committee that oversees the conference for 25 years, both on the general committee and as chair of the program committee, and said the event has survived and thrived because of its dedication to the producers and the industry.

“The trade show has averaged 65-70 exhibitors for several years, and this consistency gives attendees the opportunity to hear, meet and share ideas with researchers, other area cattlemen, and industry and agency representatives in one location,” Leu said. “One summary indicates more than 500 different exhibitors have participated through the years.”

In its early days, the CCCC’s presentation and exhibits were production-oriented, Leu said.

Now the topics are much more varied, which reflects the changing face of the industry to fewer farms and fewer cattle operations. One thing that hasn’t changed much, however, is attendance.

“We count between 500 and 550 in total attendance annually, including a consistent percentage of Iowa’s cow-calf producers,” Leu said.

“That’s a good indication to us of the program’s value to producers.”

Of course this kind of programming and history couldn’t happen without dedicated longtime volunteers, like Dale Uehling, Allan Seim, Steve Banyas, Darrell Limkeman, and the other committee members, Leu said.

Former ISU Extension area livestock field specialist Cliff Iverson got the ball rolling in the early 1970s with a format and agenda very similar to the CCCC of today. Originally held in the old Ottumwa Coliseum, the CCCC now is held in the larger Bridge View Center in Ottumwa, which allows for more educational sessions and exhibit space.

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