New Zealand Beef Taps Into Korean Markets

NEW ZEALAND - Meat & Wool New Zealand showcased New Zealand grass-fed beef at a major food and beverage sector promotion held last month in Busan, South Korea’s second largest city.
calendar icon 22 April 2010
clock icon 2 minute read

Meat & Wool New Zealand General Manager Market Development, Craig Finch says the 2010 New Zealand Food Connection event was a great opportunity to grow the number of local food service and retail companies using New Zealand beef.

“We presented a range of Korean-style beef dishes to 135 key personnel from the food service, retail and distribution sectors in Busan, as well as to local media, and we provided Korean-language information on the nutrition and health benefits of grass-fed beef.

“For many, the event was their first opportunity to sample New Zealand grass-fed beef, and they were particularly interested in comparing it with the grain-fed beef they are more familiar with.”

The menu was prepared using recipes from a Meat & Wool New Zealand Korean-language recipe book featuring Korean-style dishes made with New Zealand beef.

“It was really pleasing to hear positive feedback on the taste of the beef and its suitability for use in Korean cooking. Many attendees were also impressed by the nutritional and health benefits of the beef.

“After such a positive response from those who visited the event, we hope to use it as a stepping stone to further enhance consumption of New Zealand grass-fed beef in the Busan area.”

In addition to Meat & Wool New Zealand, fourteen other companies from the New Zealand food and beverage sector participated in the Food Connection event, which was organised by New Zealand Trade and Enterprise.

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