Boosting Demand For Dairy Genetics

CANADA - CA$1.22 million will be invested by the Government of Canada to increase sales of Canadian dairy genetics in international markets through the AgriMarketing programme.
calendar icon 14 January 2010
clock icon 1 minute read

“Canada maintains a global stamp of excellence in genetics,” said Parliamentary Secretary Lemieux, on behalf of Agriculture Minister Gerry Ritz. “Our Government is steadfast in our support for supply management and is creating opportunities for our producers at home by increasing exports and promoting our top quality dairy genetics around the world.”

The investment will help the Canadian Livestock Genetics Association (CLGA) to fund a variety of targeted international market development initiatives to increase the volume and the value of dairy cattle, embryo and semen exports, and raise awareness of our top quality Canadian genetic programmes around the world.

As a national association, the CLGA regroups cattle, embryo and semen exporters, breed associations and works on market access and animal health for the benefit of producers in both national and international markets. Canadian dairy genetic exports reached $177.8 million in 2008, representing an increase of 73 per cent over the previous year.

The AgriMarketing programme, a four year $88 million initiative, assists producers and processors to increase exports of Canada’s safe, high-quality world-class products around the world. The programme provides funding for industry associations to develop and implement long-term international strategies and to undertake activities such as international market development, brand-building and industry-to-industry trade advocacy.

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