Milk Co-op Gives £1m in the Name of Organic
UK - Organic Milk Supplier Co-operative (OMSCo) is launching a new million pound consumer engagement campaign.
24 August 2009
1 minute read
According to FarmersGuardian, it will target mothers, encouraging them to ‘take a simple step towards a more organic way of living’ by purchasing organic milk.
It will highlight the different uses for milk throughout the day featuring the line, ‘go organic with every sip’. It claims the change to organic can be made for as little as £1 a week, says FarmersGuardian.
Initially a print campaign in key women’s monthly food and lifestyle titles, it will then expand into television at the end of this month.
TheCattleSite News Desk
