MLA Japan Launch New Aussie Beef Campaign
AUSTRALIA - Meat and Livestock Association Japan has launched a new Aussie beef campaign this week, aiming to ‘beef up’ consumers with the healthy nutrients that beef is known for.
27 May 2009
1 minute read
The campaign coincides with the outbreak of H1N1 influenza in Japan, with over 300 confirmed cases so far.
The MLA campaign communicates that Australian beef contains a high amount of zinc – an important nutrient to improve immunity – and educates consumers that they will have lots of energy by eating Aussie beef.
Consumers can fill in an application form for a chance to win one of a hundred ‘Aussie Beef Gift Packs’ prepared by a premium steak restaurant in Japan.
TheCattleSite News Desk
