MLA Japan Launch New Aussie Beef Campaign

AUSTRALIA - Meat and Livestock Association Japan has launched a new Aussie beef campaign this week, aiming to ‘beef up’ consumers with the healthy nutrients that beef is known for.

27 May 2009

1 minute read

Oceania

The campaign coincides with the outbreak of H1N1 influenza in Japan, with over 300 confirmed cases so far.

The MLA campaign communicates that Australian beef contains a high amount of zinc – an important nutrient to improve immunity – and educates consumers that they will have lots of energy by eating Aussie beef.

Consumers can fill in an application form for a chance to win one of a hundred ‘Aussie Beef Gift Packs’ prepared by a premium steak restaurant in Japan.

TheCattleSite News Desk