BIC: a Message of Goodness Told on Podcast

CANADA - In its ongoing efforts to reach health professionals with messaging on the goodness of Canadian beef, the Beef Information Centre (BIC) will launch a series of podcasts this month.
calendar icon 5 May 2009
clock icon 2 minute read

The new Nutricast Radio podcast series, composed of 10-15 minute ‘radio style’ clips, will each focus on a different beef-related topic, reports RopinTheWeb. Each podcast is presented by leading scientific researchers in North America.

While they are prepared with registered dietitians in mind, anyone is able to listen to a podcast by visiting BIC’s website for health professionals and clicking on the podcast link. BIC recognizes that registered dietitians are the most trusted source of nutrition information in Canada.

"We recognize the very important role of health professionals and nutrition educators in communicating accurate information about nutrition and health," says Lisa Mina, BIC’s executive director of consumer marketing. "This innovative and cost-effective approach provides dietitians and other health professionals with current, evidence-based information on nutrition and the role of beef in a healthy diet."

The first podcast, which will be posted on BIC’s health professional’s website (, will go live the last week in May. Prior to that, beef nutrition resources and podcast promotional material will be mailed to 7,000 registered dietitians across Canada.

The topic of the first podcast is nutrient profiling, specifically the Nutrient Rich Food (NRF) Index – a nutrient profiling system developed to guide consumers in making nutrient-dense food choices. Other topics include the benefits of protein, and diet and cancer

"Nutrient profiling has been defined as the science of ranking or classifying foods based on their nutrient composition," says Mina. "The idea is that each food is given a unique score that reflects nutrient quality in order to help consumers make healthier food choices." Beef is a source of 14 essential nutrients and is a nutrient-dense choice.

The new podcasts complement an already impressive list of beef health and nutrition communications tools BIC offers to Canada’s health professionals, including the annual Nutrition Perspective newsletter, Nutricast online seminars, and the monthly HealthLink e-newsletter.

TheCattleSite News Desk

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