US Meat Campaign Targets Japan

GENERAL - While the sluggish U.S. economy places downward pressure on middle meat prices, USMEF has been undertaking efforts to promote an expanded range of beef cuts in targeted overseas markets to help maximize the cutout value for producers.
calendar icon 29 April 2009
clock icon 1 minute read

Japan has certainly been a key audience for USMEF's promotional efforts given that nation's historic appetite for U.S. beef, including the desire for delicious steaks, reports CattleToday.

According to the news agency, given the strength of the Japanese yen in the international currency market as well as its relatively strong economy despite the current global economic challenges, USMEF is working to take advantage of the competitive pricing of U.S. middle meats by aggressively working to expand the presence of U.S. steak on Japan's dinner menus.

This focus is consistent with the goals of the Beef Checkoff Program and the Beef Promotion Operating Committee, which have been evaluating new methods of driving up demand for high-quality middle meats.

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