VIV China 2008: A Bright Future

CHINA - VIV China is still following an upward trend. The exhibition took place from October 20-22, 2008 at the New China International Exhibition Center.
calendar icon 31 October 2008
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The 446 exhibitors at the biennial international Feed-to-Meat trade show welcomed 19,035 visitors from 75 countries. The exhibitors rated the show with a 7.0, expressing their appreciation about the improved quality of the visitors. The show confirmed its role as the leading event for the animal husbandry sector in China.

The move to the new exhibition venue NCIEC proved to be a smart choice. Project manager Ruwan Berculo: "Being away from the city centre meant visitors had to make more effort to reach to the venue. The positive side effect was no 'co-incidental passersby'. The visitors were industry specialists, determined to find answers and solutions to improve their production processes."

Internationalisation industry

VIV China is renowned for its unique combination of attracting strong exhibitor and visitor groups from both China and abroad. With its 2008-edition, VIV China strengthened this position: 312 Chinese and 134 international companies from 23 countries participated. The 19,035 visitors, more than ever before, came from an all-time-high of 75 countries.

These figures reflect the strong, international development of animal husbandry in China. "Exhibitors were very satisfied with the origin of the visitors. Not only were there more visitors from more Chinese production areas than in 2006, the international visitors also came from a larger number of countries than in the show's history of five editions," says Berculo.


Vencomatic BV from the Netherlands and Shanghai Extra Machinery Co. Ltd from China signed a letter of intent to co-operate in a joint venture called Venco-Extra Poultry Equipment Co. Ltd. "Our new co-operation officially starts on November 1, 2008," says Vencomatic's managing director Cor van de Ven, "The JV will focus on the production of poultry equipment for the local Chinese market."

Sanovo Staalkat introduced a new, egg breaking machine to the Chinese market. Official country pavilions present at VIV China came from France, the Netherlands, Korea, Italy, the United Kingdom and the United States of America (the States of Illinois and Minnesota). The Canadian Swine presentation featured the country's leading genetics experts: "We made many contacts with Chinese breeders who are improving their herds to obtain a better meat quality and faster growing pigs."

5th Anniversary

On the special occasion of VIV China's 5th anniversary, the VIV organisers awarded 'first time exhibitors' for their loyalty of participating in all 5 editions, including Stork Food Systems, Impex Barneveld, Nedap Velos, Schils, Roxell, Weda, Intervet/Schering Plough, Berg+Schmidt, Meyn and Watt Publishing.

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