New Site, New Look for Beef Checkoff
US - The Cattlemen’s Beef Board (CBB) have launched a new web site, designed to inform producers on how the national beef checkoff dollars are invested.
16 July 2008
1 minute read
They say that www.MyBeefCheckoff.com has a new look and a new feel that will make it easier to use and more versatile.
“The site is interactive, well organized and very user-friendly,” says CBB member Richard Nielson, cow-calf producer from Ephraim, Utah, and chair of the producer communications committee. “Most important is that the design is very versatile allowing us to deliver a number of different services to different users. For example, with the launch of the new site, we’re also offering ‘sign-and-go’ newsletters in beef and dairy editions to help producers stay up to date on their checkoff.”
On July 15, the new site hit the Web, giving beef and dairy producers across the country new access to information about their checkoff investment.
“It is our hope that the site brings producers together, whether they are a dairy producer in New York or a beef producer in Washington, with the knowledge they need to educate their neighbor about the checkoff over a cup of coffee,” says Nielson. “That’s the unique thing about the new site – it reinforces the idea that producers can’t be everywhere, but their checkoff can.”
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