Pin-Pointing the Source of Scottish Beef Support

SCOTLAND, UK - Beef producers across Scotland are to be sampled in a Beef Intentions Survey by Quality Meat Scotland to help signpost the future direction of one of Scotland’s biggest food industries.
calendar icon 21 May 2008
clock icon 1 minute read

Quality Meat Scotland Chairman Donald Biggar, speaking at a Beef Expo 2008 conference at Perth said producers are to be asked detailed questions about their intentions for the shape and scale of their beef business in the coming year.

"We have accurate headline data on what's happening in Scotland as far as numbers and the make up of the Scottish beef herd is concerned, what we want from this Intentions Survey is hard information on what’s influencing these changes at grass roots level. How farmers are responding to factors that they can’t directly control, such as price inflation, and those they can such as choice of sire.

"We're asking for business intentions across a broad range of planning areas in a typical beef business. We want to know if a change of breed is on the cards, are feed price rises forcing a move to different feeding regimes and whether or not producers are making management changes on calving times.

"That's the kind of information that helps us concentrate our technical work on areas where we know there’s support required. It's also very important in shaping our marketing campaigns to promote sales of the Scotch Beef brand."

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