'Enlightened' Ones 'Love-om' Organic Milk say FOMG

UK - The Federation of Organic Milk Groups (FOMG) will this month launch Love-om! An online and PR campaign aimed at celebrating the benefits of organic milk and achieving higher sales through consumer enlightenment.
calendar icon 6 March 2008
clock icon 1 minute read

With the organic movement leading the way in a holistic approach to farming, the light-hearted campaign fuses eastern practices with the organic philosophy to communicate the wellbeing associated with organic milk. Love-om will see farmers and tanker drivers discovering their spiritual side with chakras, tai chi and meditation, as love-om sweeps the nation.

Love-om is a joint venture between the FOMG and the Milk Development Council (MDC) with the objectives of increasing awareness of organic milk through promoting the choice available in the milk category and driving demand for organic milk through usage occasions. The campaign demonstrates both the FOMG’s and the MDC’s commitment to creating a sustainable long-term market for organic dairy and building on the 20% market growth in 2007.

Head yogi at Love-om HQ (and chairman of the FOMG), Roger Kerr, comments “We’re really excited about love-om, it’s set to be a really fun and interactive campaign that our members can really get involved in. As well as helping to improve the wellbeing of our consumers, we hope that by taking part in the various activities our farmers will see an improvement in their wellbeing too!

On a serious note, we recognise the need to build a sustainable future for the organic dairy industry and it’s great that the industry bodies are working together to help achieve this.”

TheCattleSite News Desk

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