Skimmed Milk BetterThan Isotonics For Post-Sport Rehydration?
US - Drinking skimmed milk after exercise may promote recovery and rehydration better than water or an isotonic sports drink, suggests a new study from the UK."The results of the study are really exciting as they show skimmed milk to produce a significant improvement in re-hydration compared to the other drinks evaluated in the study. As dehydration can have an impact on performance, it is essential to re-hydrate in preparation for subsequent exercise in order to help maximise one's abilities," said lead author Susan Shirreffs from Loughborough University.
According to market analyst Mintel, the sports drink market in the UK was worth £137m ($252m, €200m) in 2003, and is dominated by isotonic drinks like Lucozade Sport, Powerade and Gatorade.
In the US, the sports drinks market is reported to have generated almost $3bn (£1.6bn, €2.4bn) with Gatorade dominating the market with 82 per cent of the market. Powerade is a distant second with a reported 13 per cent of the market.
Source: foodnavigator.com