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Nishat Dairy Eyes 2020 to Launch Milk Brand

08 April 2019

PAKISTAN - In a well-maintained dairy farm equipped with latest machines just 100 km off to Lahore at Sukheki, Nishat Dairy Private Limited is targeting 2020 to launch its own milk brand that will be game changer in the Pakistan’s dairy industry.

For the provision of quality milk brand to consumers in Pakistan, Nishat has been finalising the product portfolio which is in decision making process.

General Manager Operations at Nishat Dairy (Private) Limited Hustam Jalal confirmed to The Nation that the company is going to launch its own international standard milk product in 2020 and preparations are in full swing to make this happen so that Pakistani consumers would have quality milk in the already competitive market.

He said the company had already signed an agreement with leading brand of the Turkish dairy sector which is preferred brand in three households out of four in Turkey.

"It processes 900 million liters of milk annually in its four production facilities located in Turkey, Macedonia and Romania and offers 77 different products to its consumers," he said.

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Source: The Nation

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