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Hunger for U.S. beef exceeds expectation

04 September 2006

JAPAN - Consumer demand for U.S. beef is so high that Japanese retailers are running short of supplies, with one popular restaurant chain planning to ration beef to its customers.

U.S. beef began arriving last month after Japan lifted a ban triggered by concerns about mad cow disease. While some chains jumped in to import U.S. beef, many others thought lingering fears would stifle demand and held off on resuming imports.

"Its popularity was greater than expected," said an official of Zenshoku Co., which operates the Den grilled beef restaurant chain.

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Source: Asahi Shimbun



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