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GV Limousin Is Commercial Marketing Booster Of The Year

10 February 2011

US - The North American Limousin Foundation (NALF) presented its Commercial Marketing Booster of the Year award during the National Western Stock Show (NWSS) Annual Banquet/Member Social, January 9 in Denver, Colorado.

Gene and Virginia Raymond, Arne and Stacy Hanson own and manage the enterprise. The family-owned enterprise that began as a homestead in 1854, now manages over 450 head of registered Limousin and Lim-Flex® cattle. GV Limousin takes pride in producing quality genetically superior Limousin cattle for both the commercial cow-calf sector and their fellow seedstock producers.

Currently, they sell 80 to 100 bulls annually off the farm and through their annual spring bull sale, along with cows, bred females and open heifers. The program focuses on breeding sound, practical cattle that have the ability to flesh and be productive in any environment, and throughout the beef industry.

Using the tagline "The Brand of Breeder Respect and Commercial Appeal," they work to further the profitability of their commercial customers. The family helps to source cattle to Laura's Lean for their customers as well as purchasing customer's feeder calves to feed out themselves.

"GV Limousin embodies progressive seedstock production," said Epperly. "Their aggressive genetic improvement goals and commitment to the commercial industry, have allowed their cattle to excel in the mainstream market."

Gene has been a leader with the North American Limousin Foundation serving on the Board of Directors for two, six-year terms and as the President in 1986. He served as Chairman of the breed's National Symposium twice and was the original Chairman of the Commercial Committee.

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