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Cattle Industry News By Category: Marketing

13 August 2018
Franchise Show in Korea Provides Opportunities for US Red Meat
SOUTH KOREA - US pork and beef products used for Korean barbecue dishes were highlighted by USMEF during International Franchise Seoul, one of the longest-running exhibitions for South Korea’s franchising sector....
08 August 2018
Middle East Events Showcase US Beef
JORDAN & LEBANON - Educating consumers and foodservice operators in the Middle East about the quality and flavor of US beef was the focus of USMEF activities recently held in Jordan and Lebanon. ...
Cargill’s 2018 Annual Report Highlights Commitment to Vibrant Food, Agriculture
GLOBAL - Following one of Cargill's best financial performances, the company launched its 2018 annual report yesterday (7 August). The report outlines a year of activating tomorrow’s solutions to nourish the world....
07 August 2018
Vion Slaughterhouses Gain Recognition for Meeting Welfare Standards
GERMANY - Great recognition for the Vion Food Group: The two facilities in Buchloe and Waldkraiburg were the first beef slaughterhouses nationwide to be certified according to the criteria of the German Animal Welfare Association for dairy cows and can...
31 July 2018
Greek Dairy Producer Invests in New Production Line in Romania
ROMANIA - Olympus, one of the biggest dairy producers in Romania, has invested €20 million in a new production line at its factory in Halchiu, near Brasov....
World Steak Challenge Shows Best Steaks Come from Bavaria
UK - At the World Steak Challenge in London, 240 steaks had competed to be seen as the world’s best beef steak....
26 July 2018
First Time Ever: New Zealand to Eradicate Mycoplasma bovis from Dairy Herds
It's never been done before. New Zealand has announced plans to try to eradicate Mycoplasma bovis (M. bovis) from its dairy herds. ...
23 July 2018
GB Industry Alliance to Promote Red Meat as Nutritional Powerhouse
UK - Agricultural organisations from England, Scotland and Wales are uniting in a new initiative which will see them work together to communicate the benefits of red meat in a balanced diet as part of a reinforced meat and health programme....
Irish Food Giant to Launch Range of Premium Beef Products on JD.com
CHINA - ABP has announced an exclusive ground breaking deal with Beijing Hopewise Ltd to launch a range of premium Irish beef products on JD.com, a Chinese e-commerce platform....
20 July 2018
Seminar Showcases US Pork, Beef for Eastern China’s HRI Sector
CHINA - Recognizing that only a few yakiniku and hot pot restaurants in Hangzhou, China, are using US red meat, USMEF teamed with the Zhejiang Catering Industry Association to organize a US red meat culinary application seminar for the area’s hotel,...
19 July 2018
Scotch Beef PGI Campaign Delivers Strong Results
SCOTLAND, UK - The recent marketing campaign behind Scotch Beef PGI has delivered strong results for the Scottish red meat industry....
Guatemalan Restaurant Rewards Customers with US Beef Grill Master Event
GUATEMALA - USMEF partnered with a popular, high-end Central American restaurant group to promote US beef with a grilling demonstration and an educational presentation on the advantages of US product. ...
18 July 2018
Campaign Helps Introduce New US Beef Cut in Taiwan
TAIWAN - Promoting US beef tri-tip as a new steak cut in the Taiwanese market and working to increase US beef sales for the country’s foodservice operators, USMEF organized "2018 Steaklicious US Beef Steak Month"....
13 July 2018
Korean Consumers Gain Access to Cargill’s Premium, Imported Beef
SOUTH KOREA - Cargill and Seoul-based AG Meat, a specialty import meat distributor are partnering to offer premium US beef brand, Excel®, in a new concept meat store called 'It’s Meat'. At 'It’s Meat', Korean consumers can now purchase high-quality,...
12 July 2018
Arla Bring Indulgence to New Markets
UK - Arla Foods is to expand its successful Finnish brand, Ihana, into new markets with the premium yogurt range launching in Denmark this spring and the UK this week. Meaning ‘wonderful’ in Finnish, Ihana was launched through an extensive brand launch...
11 July 2018
CMA Clearance Decision for Arla Foods UK, Yeo Valley
UK - Following the announcement in February this year of the partnership between Arla Foods and Yeo Valley on liquid milk, butter and cheese, Arla has announced that the Competition and Markets Authority has approved the deal following a Phase 1 investigation,...
09 July 2018
US Beef, Pork Focus of Training for Large Chain Restaurants in China
CHINA - Working to put US red meat at the center of Korean barbecue and hot pot menus in China, USMEF partnered with China National Cereals, Oils and Foodstuffs Corporation (COFCO) to conduct three foodservice training sessions for a pair of chain restaurants...
03 July 2018
CoBank quarterly economic outlook – trade war takes a toll on ag economy
CoBank reports from Denver; discussing how new tariffs dampen the outlook for sectors across the agricultural economy in the US...
29 June 2018
Dairy UK: Strong, Vibrant UK Dairy Industry Will Meet New Challenges Successfully
UK - The UK dairy industry is 'increasingly strong, vibrant and ambitious' and can successfully deal with the unprecedented challenges and opportunities it now faces....
28 June 2018
Chinese Dairy Brand Climbs Up Global Rankings
CHINA - Chinese dairy brand Yili has jumped five places to No 3 in a ranking of the world's top 50 food brands released on Tuesday by Brand Finance, a London-based brand valuation consultancy....
New Approach to Promoting US Beef in Eastern Europe
LATVIA & POLAND - Efforts to promote US beef and educate food buyers in Eastern Europe recently took a giant step forward when USMEF partnered with distribution companies in a US beef “Road Show” – a series of hands-on training sessions for HRI...
19 June 2018
China to Improve Quality of Dairy Products
CHINA - China will improve the quality of dairy products to boost the confidence of consumers, according to a guideline unveiled by the State Council on 11 June....
15 June 2018
Caribbean Chefs Inspired by US Beef Education, Texas Barbecue Themes
US - Like many of his fellow chefs in the Caribbean, Rene Klop works with cuts of US beef and regularly includes traditional beef dishes on his restaurant’s menu. But as a member of the "Caribbean Barbecue Team" in Texas this week for insights into...
14 June 2018
Mediterranean-style Eating with Lean, Unprocessed Red Meat Improves Heart Disease Risk
US - Adopting a Mediterranean-style eating pattern improves heart health, with or without reducing red meat intake, if the red meat consumed is lean and unprocessed, according to a Purdue University nutrition study....
13 June 2018
Workshop for Kuwaiti Chefs, Importers Shares Advantages of US Beef
KUWAIT - Attracting major food importers and some of the Middle East’s leading chefs, USMEF hosted a US beef training workshop in Kuwait designed to create interest in alternative beef cuts. The workshop at the Radisson Blu Hotel was funded by the Beef...
12 June 2018
China Aims to Improve Dairy Industry
CHINA - China on Monday unveiled guidelines to make a series of improvements to its dairy industry....
08 June 2018
Starbucks Extends Strategic Partnership with Arla Foods
GLOBAL - After seven years of a successful business partnership, Starbucks has a new strategic licensing agreement with the farmer-owned dairy cooperative Arla Foods. ...
07 June 2018
FrieslandCampina's Marum-sourced Edam Cheese Reaches Centenary
NETHERLANDS - The FrieslandCampina cheese plant in Marum, Groningen (NL) is celebrating its centennial this year. ...
 
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