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Cattle Industry News By Category: Marketing

06 September 2019
Korean Buyers Explore US Beef, Pork Production & Retail Merchandising
US - Encouraging major food retailers in South Korea to offer their customers additional US beef and pork products, USMEF led a team of buyers on a tour of packing plants and supermarkets in Nebraska and Iowa. ...
30 August 2019
Scotch Beef Showcased to Japanese Consumers
JAPAN - Scotch Beef PGI is set to make its Japanese screen debut to over 10 million people ahead of the rugby calendar’s most important event....
29 August 2019
Mark Wahlberg Gives Menu a Special Scotch Twist for Scotland Food and Drink Fortnight
SCOTLAND, UK - Quality Meat Scotland (QMS) has teamed up with US celebrity restaurant Wahlburgers and Simon Howie – The Scottish Butcher to put a Scottish twist on some American classics in celebration of Scottish Food & Drink Fortnight....
23 August 2019
Mexico Media Team Visits Colorado to Learn About US Pork, Beef
US - Journalists and bloggers from Mexico’s largest cities were given a firsthand look at US red meat production and learned about trends in the retail and foodservice sectors during a visit organized and led by USMEF. ...
22 August 2019
Festivals Promote US Beef 'Texas-Style' in Ukraine
UKRAINE - Two Ukrainian restaurants that offer different types of cuisine to distinct generations of clientele each created special menus for "US Beef Texas-Style" festivals focused on the quality and flavor of US beef. ...
21 August 2019
Summer Test Matches Fuelled by Scotch Beef
SCOTLAND, UK - Scottish Rugby’s official healthy eating partner, Scotch Beef PGI, will be showing support for the boys in blue at their upcoming Summer Test matches against France and Georgia in the coming weeks....
20 August 2019
UK Sausage Week Awards on Hunt for Best Scottish Banger
SCOTLAND, UK - The hunt for the best Scottish banger is on at this year’s UK Sausage Week Awards, taking place from the 28th of October to the 3rd of November....
16 August 2019
Meat with Integrity Radio Ads Set to Reach Over 1.8m Consumers
SCOTLAND, UK - Over 1.8 million Scottish consumers are set to hear the Scottish red meat industry’s positive sustainability and animal welfare credentials in a new radio campaign launched next week by Quality Meat Scotland (QMS)....
13 August 2019
Millennials' Love for Dairy Win for Industry
UK - Results from the second year of Dairy UK and AHDB’s dairy marketing campaign have once again shown resounding success for the dairy sector in rekindling millennial’s love for dairy....
NFU Says University Decision to Ban Beef 'Overly Simplistic Approach'
UK - NFU Vice President Stuart Roberts has called the move by Goldsmiths University to ban beef from its campus food outlets 'overly simplistic' and said it shows a lack of understanding of how British beef is produced, compared to beef production globally....
09 August 2019
US Red Meat Cuts Introduced at Culinary Camp in Philippines
PHILIPPINES - US lamb riblets, US pork loin shoulder end and US beef top blade muscle were among the cuts introduced to chefs, restaurant owners and importers in the Philippines at a USMEF culinary training camp. ...
08 August 2019
Seminar Promotes Alternative US Beef Cuts in Taiwan
TAIWAN - Introducing alternative cuts of US beef to the catering and foodservice sectors in Taiwan, USMEF organized a seminar titled, "Changing the Meat We Eat", at the Hotel Fleur de Hine in Nantou County, funded by the Wyoming Beef Council and the Beef...
05 August 2019
Scotch Produce Takes Centre Stage at Turriff Show
SCOTLAND, UK - Scotland’s biggest two-day agricultural event, Turriff Show will for the first time feature its very own Food and Drink Pavilion complete with a cookery theatre sponsored by Quality Meat Scotland (QMS)....
01 August 2019
Summit Aims to Secure Profitable, Productive Scotch Beef Sector
SCOTLAND, UK - A summit organised by NFU Scotland in Inverurie, Aberdeenshire, this week (Monday, 29 July) focused on securing a profitable and productive Scottish beef sector against the backdrop of some of the poorest prices in recent times. ...
29 July 2019
Beef Roadshow in Europe Promotes Quality, Versatility
EU - An ambitious project aimed at improving awareness of US beef in the European Union was successfully implemented this summer by USMEF, which partnered with distributors to conduct nine US Beef Roadshow events over the course of nine days in five different...
25 July 2019
Meat With Integrity Campaign Creatives Unveiled
SCOTLAND, UK - The creatives which are being used in a new campaign to raise the profile of the Scottish red meat industry’s positive sustainability and animal welfare credentials, were unveiled at a media launch in Perthshire yesterday (24 July)....
24 July 2019
Scottish Rugby Players Eat Lean Ahead of World Tournament
SCOTLAND, UK - The Scotland rugby team enjoyed tucking into some delicious Scotch Beef PGI, Scotch Lamb PGI and Specially Selected Pork in Inverness recently after working up an appetite following a national team building event....
19 July 2019
Levy Bodies' £2m Campaign Boosts Positive Messaging on Meat
UK - Millions more people across Great Britain are being exposed to positive messaging on meat as a result of a joint project from the levy bodies in England, Scotland and Wales, now entering its second year....
18 July 2019
Hollywood Star Showcases Scotch Beef in New London Venture
UK - Foodies will be able to enjoy high-quality, delicious Scotch Beef PGI at Mark Wahlberg’s new 'Wahlburgers' restaurant and bar following its opening in Covent Garden London....
Scottish Beef Burgers Readily Available but Not at all Supermarkets
SCOTLAND, UK - During a period of prolonged warm weather many in Scotland will be hoping to enjoy some high-quality Scotch Beef burgers....
15 July 2019
Industry Urged to Get Behind Meat With Integrity Campaign
SCOTLAND, UK - As Quality Meat Scotland prepares to launch its Meat With Integrity campaign later this month, farmers and others in the red meat chain, are being urged to really get behind the initiative in the coming weeks....
12 July 2019
Govt Investing in Future of Canadian Beef
CANADA - This week, Marie-Claude Bibeau, Minister of Agriculture and Agri-Food, attended the Calgary Stampede where she announced an investment of $8.3 million for six projects that will help support Canada’s world-class beef industry. ...
11 July 2019
Union Calls on Nation to #BackScotchBeef During Price Slump
UK - A prolonged three-year low in beef price is seriously impacting the incomes of farms and crofters across the country, warns NFU Scotland....
09 July 2019
Arla UK 360 Farmers to Trial New 3D Imagery Systems
UK - 3D imagery systems will be trialled by Arla UK 360 farmers to help them identify changes in each cow’s physical wellbeing, mobility and weight, before they are visible to the human eye....
05 July 2019
QMS Scoops Double Award Win at Leading Communications Awards
SCOTLAND, UK - The professionalism of Quality Meat Scotland’s marketing and communications work has been recognised with two leading communications awards at the recent PRCA DARE Awards....
03 July 2019
Arla Foods Agrees New Brand License for Middle East Cheese Business
MIDDLE EAST - Arla Foods has agreed to a new brand license for its cheese business in the Middle East with Kraft Heinz....
27 June 2019
US Beef Leadership Team Meets Buyers, Explores Opportunities in Taiwan, Japan
JAPAN & TAIWAN - US beef producers and industry representatives were given a close look at USMEF’s efforts to increase exports to two key Asian markets during the 2019 Beef Leadership Team’s recent visit to Japan and Taiwan. ...
Grampian Region Wins SAYFC Scotch Beef Country Cook Competition
SCOTLAND, UK - Two teams of young farmers proved they could handle the heat at Saturday’s final of the Scotch Beef Country Cook competition at the Royal Highland Show....
 
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