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Cattle Industry News By Category: Marketing

17 May 2018
Brand Ireland Approach Needed for Beef in China, Says IFA
CHINA - IFA President Joe Healy has said Ireland should take a brand Ireland approach to selling beef to China. He said the Chinese market presents a unique opportunity to build a high value Irish beef brand, similar to Kerrygold for dairy....
Coop Switzerland Launches Locally Sourced Dairy Range
SWITZERLAND - Swiss retailer Coop has launched a new dairy product line sourced from cows fed exclusively on Swiss hay....
QMS Unveils Focused Five Year Strategy, Vision
SCOTLAND, UK - The organisation tasked with promoting some of Scotland’s most iconic food brands, Quality Meat Scotland, has this week (Wednesday, 16 May 2018) unveiled a new strategy and vision for the five-year period to 2023....
14 May 2018
US Beef, Pork Pair with US Potatoes for Culinary Workshop in Vietnam
VIETNAM - USMEF partnered with Potatoes USA to host a US Meat and Potatoes Culinary Workshop in Phu Quoc, Vietnam. ...
11 May 2018
FrieslandCampina’s New Milk Ingredient Obtains EU Approval, GRAS Status
NETHERLANDS - FrieslandCampina DOMO’s new Human Milk Oligosaccharide (HMO) ingredient, 2’-fucosyllactose (2’-FL), has been officially certified to be used in infant formula in both European and US markets. ...
New Standards for Dairy Products Being Drafted in Azerbaijan
AZERBAIJAN - Azerbaijan's Association of Producers and Exporters of Milk and Dairy Products (ASEB) plans to introduce new standards for these products in the country, ASEB Executive Director Samir Eyyubov said at a meeting of the Association participants...
10 May 2018
Meaty Social Media Merger for 'The Scotch Kitchen'
SCOTLAND, UK - Quality Meat Scotland (QMS) has merged its consumer-facing social media platforms to further strengthen The Scotch Kitchen, as its lead social media channel, promoting the Scotch Beef PGI, Scotch Lamb PGI and Specially Selected Pork brands....
03 May 2018
Arla Brings Benefits of Dairy to Soft Drinks Category
UK - Arla Foods is set to launch into the breakfast food-to-go market with the introduction of its new Milk & Oats range of healthy* ready to drink beverages. ...
02 May 2018
US Pork, Beef Promoted During First-Ever Seminar in Puebla
MEXICO - For the first time ever, USMEF organized a US pork and beef cutting and cooking seminar in Puebla, the fourth largest metropolitan area in Mexico and one that is well-known for its culinary traditions. The seminar at the Instituto Culinario de...
New Origin Brand Unveiled by Beef + Lamb New Zealand
NEW ZEALAND - A blueprint and a new brand designed to capture more value for New Zealand’s sheepmeat and beef overseas has been unveiled today by Beef + Lamb New Zealand (B+LNZ)....
01 May 2018
New Cooking Methods for US Pork, Beef Shared at Japanese Trade Show
JAPAN - Introducing Japanese customers to new cooking methods for US pork and beef, USMEF participated in the Supermarket Trade Show, one of the largest food industry exhibitions in Japan. ...
30 April 2018
'Diamond' Awards Recognize Taiwanese Restaurants Serving Quality US Beef
TAIWAN - Recognizing restaurants in Taiwan that serve US beef while encouraging others to do the same, USMEF established an awards program that complements the world-renowned Michelin Guide....
27 April 2018
Scottish Exporters to Benefit from Singapore Policy Change
SINGAPORE - Scottish exporters are set to benefit from a change to the official requirements of the Singapore authorities relating to UK meat imports....
AHDB, QMS Explore Export Opportunities in Philippines
PHILIPPINES - Opportunities to export beef and pork to the Philippines were explored last week as part of a two-day British Meat Trade Mission....
18 April 2018
Scotch Beef, Lamb to be Showcased at Singapore Event
SINGAPORE - Scotch Beef PGI and Scotch Lamb PGI are set to be high profile at a major international tradeshow, Food and Hotel Asia (FHA), being held in Singapore next week....
FrieslandCampina on Full Speed Ahead Towards Sustainable Milk
NETHERLANDS - Earlier this week, FrieslandCampina announced that it will accelerate and further expedite its purpose driven strategy "nourishing by nature" with an even stronger commitment to sustainability....
17 April 2018
AHDB Showcases Steaks, Chops at Alimentaria
SPAIN - High quality beef, lamb and pork from Britain will take centre stage this week at a major food and drinks exhibition in Barcelona....
13 April 2018
Eye-catching Advertising Driving Awareness of Scotch Beef in London
UK - Four million Londoners are currently being targeted with eye-catching Scotch Beef billboard advertising as part of a high-impact campaign being run by Quality Meat Scotland (QMS), with a focus on London and the Home Counties....
10 April 2018
Coop Switzerland Launches Locally-Sourced Dairy Range
SWITZERLAND - Swiss retailer Coop has launched a new dairy product line sourced from cows fed exclusively on Swiss hay....
06 April 2018
Nation's Diets are Stuck in a Rut, New Research from Arla Reveals
UK - New research released by Arla Fibre reveals that the nation’s diets are stuck in a rut, with nearly two thirds (61 per cent) of adults (2,000 adults polled by 72 Point in March 2018) eating the same or similar foods every day. ...
05 April 2018
Reality Check: How Much Meat do Canadians Eat?
CANADA - A new analysis of Statistics Canada data shows Canadians are consuming moderate amounts of meat. ...
04 April 2018
Kickoff Event in Riyadh Marks Return of US Beef to Saudi Arabia
SAUDI ARABIA - Recognizing US beef’s return to Saudi Arabia, USMEF teamed with the US Embassy in Riyadh to organize a "US Beef Kickoff" event at the Radisson Blu hotel....
26 March 2018
US Beef Flat Iron Steak Centerpiece of Jordanian Junior Culinary Challenge
JORDAN - US beef flat iron steak was highlighted for the first time during the Jordanian Junior Culinary Challenge, an event held in Amman, Jordan, and co-sponsored by USMEF. ...
21 March 2018
Environmentally Friendly Cattle Production a Reality
US - Three hundred years ago, enormous herds of bison, antelope and elk roamed North America, and the land was pristine and the water clean....
Danish Crown Group Acquires Pepperoni Giant DK-Foods
DENMARK - Through the acquisition of the Danish pepperoni giant DK-Foods the Danish Crown group will become a European market leader in pepperoni toppings for pizzas. DK-Foods will operate as a separate business unit under Danish Crown's subsidiary Tulip...
19 March 2018
Cargill Canadian Beef Sustainability Pilot Yields Positive Q1 Results
CANADA - The first three months of Cargill’s Canadian beef sustainability pilot project yielded encouraging results, proving the model works and demonstrating significant potential to scale the program to deliver a greater volume of certified sustainable...
Lurpak Crowned Best Butter in the World at Cheese Contest
DENMARK - Lurpak has scooped the coveted first prize of best butter brand at the biannual World Championship Cheese Contest. Winning in the Salted Butter Category with a best in class score of 99.8 out of 100, Lurpak beat off competition from over 30...
16 March 2018
New Concepts for US Beef, Pork Dishes Highlighted at Foodex Japan
JAPAN - Noting that booming meat demand among Japanese consumers continues to gain momentum, USMEF seized the opportunity by introducing new and unique US beef and pork dishes at Asia’s largest food trade show. ...
 
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