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Amul to Add Over 50 Dairy Products in Next Two Years

26 August 2019

INDIA - The Gujarat Co-operative Milk Marketing Federation (GCMMF), which markets dairy products under the 'Amul' brand, is looking at 40-60 new value-added dairy products over the next two years. The launches, which could include high-margin offerings, are expected to help Amul achieve a ₹50,000-crore turnover by 2021.

According to Jayen Mehta, Senior General Manager, Planning and Marketing, GCMFF, the plan is to launch at least two new products every month over the next two years.

The new products will be launched regionally and later across the country. Sweet-meats, with longer shelf-life, are being looked at as a segment quite aggressively. Launches include peda, a sweet-dish popular in North India, and nan-khatai, a shortbread biscuits popular in Surat. Over the last four years, Amul has launched over 100 products, primarily dairy-based ones.

“We have a pipeline of 40-60 new products — two new products a month for the next two years. We are expecting a ₹50,000-crore turnover by 2021,” he told BusinessLine.

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Source: The Hindu Business Line

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