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Korea to Export More Beef to HK

20 August 2019

SOUTH KOREA - The Hanwoo Board plans to build a stronger distributor network and boost sales of premium Korean beef, called hanwoo, in Hong Kong, which was the biggest importer in 2018, the quasi-government body said Tuesday.

Hanwoo, which refers to cattle born and raised in Korea, ranks as one of the most desirable gifts for Korean holiday seasons such as Lunar New Year or Chuseok. The Hanwoo Board was set up in 2005 to promote sales of Korea's home-grown beef.

According to the Hanwoo Board, exports of hanwoo to Hong Kong have been increasing by an average of 11 percent each year since 2016. The total export volume in 2018 was 65.2 tons, up 14 percent from a year earlier.

The board official said that hanwoo has been gaining wide popularity among Hong Kong citizens as "premium" meat since it was first introduced in 2015.

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Source: The Korea Times

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