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Meat Industry Says Animal Welfare Concerns Could Have $3.2b Effect on Livestock Sector

29 May 2019

AUSTRALIA - The Australian livestock sector could lose up to $3.2 billion by 2030 if it does not meet changing consumer attitudes to animal welfare.

That was the message from Meat and Livestock Australia's community engagement manager Jacqueline Baptista at the Victorian Farmers Federation meeting this week in Darnum, Victoria about red meat advocacy and challenging the rising vegan movement.

She told more than 30 beef, sheep and dairy farmers that about 84 percent of a $3.8 billion loss projected by 2030, as a result of not adapting to changing consumer attitudes, was directly related to animal welfare concerns.

This figure can from an independent study into the meat industry, which is worth $15 billion in total.

Farm raids in West Gippsland at The Gippy Goat cafe late last year, raids in Queensland and a protest that blocked a main intersection in Melbourne last month have all contributed to farmers growing concern about the safety of themselves, their livestock and the future of their industry.

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Source: ABC Online

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