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Cattle Industry Leaders Establish Direction for Policy, Checkoff Programmes

18 July 2017

US - More than 700 cattle industry leaders gathered at the Cattle Industry Summer Business Meeting in Denver last week to help create direction for industry programmes. The meeting ran from 13-15 July.

The event included sessions of the National Cattlemen’s Beef Association, Cattlemen’s Beef Board, American National CattleWomen and National Cattlemen’s Foundation. Among the purposes of the yearly conference was to create a framework for checkoff and policy efforts on behalf of US cattle producers for the 2018 fiscal year, which for NCBA and the Cattlemen’s Beef Board begins 1 October.

Keynote speaker at Thursday’s Opening General Session was Eric Baumgartner, executive vice president of VML, a global marketing ad agency. Mr Baumgartner provided insight into the advent of technologies that are changing how consumers purchase almost everything they buy, from hamburgers to vacations. General Session I was sponsored by Boehringer Ingelheim Vetmedica, Inc.

Also at the Summer Business Meeting, results from the 2016 National Beef Quality Audit were being unveiled. About every five years since 1991, the NBQA has delivered a set of guideposts and measurements for cattle producers and others to help determine quality conformance of the US beef supply.

"While cattlemen and women continue to improve their operations and the beef they produce, here has been tremendous volatility in our industry over the past couple of years," said Craig Uden, a beef producer from Nebraska and NCBA president.

"To maximise their success cattle producers need to understand not only the impact of their own operations but everything in the world that affects how they do business today."

Joint Committees and Subcommittees met on Thursday and Friday (13 and 14 July) to develop proposals for 2018 checkoff-funded research, education and promotion programmes. Also on Friday, NCBA policy committees met to determine priorities and discuss strategies for 2018. The NCBA Board held its board meeting on Saturday (15 July). The meeting of the Cattlemen’s Beef Board took place on Friday, 14 July.

"Cattlemen and women from across the country are taking time out of their busy lives to help make decisions that will have an impact on the direction our industry takes," said Mr Uden.

"Meetings like this are a testament to the unselfish dedication these individuals have for the future of the beef cattle industry."

TheCattleSite News Desk

Top image via Shutterstock



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