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Mother Dairy Looks East - West to Fight Rivals

30 January 2017

INDIA - Increased competition from smaller players has prompted Mother Dairy to look beyond Delhi NCR region as it senses growth opportunity in the eastern and western areas of India.

The wholly-owned subsidiary of the National Dairy Development Board (NDDB) with sales of around Rs 7,200 crore, has drawn up a strategy -called 'purab-paschim' -to expand into new geographies, starting with Maharashtra.

To begin with, Mother Dairy has bought an old plant in Nagpur and is spending Rs10-15 crore to revamp it. It is also setting up milk procurement facilities in the area that is estimated to cost around Rs 30 crore.“We are in talks with the Maharashtra government for a new plant in Bhiwandi that may require investment of around Rs 150 crore," Nagarajan S, MD of Mother Dairy, told TOI.

Apart from these, the company is looking to set up a plant for cut fruits and vegetables in Jharkhand for Rs 80 crore. This will help Mother Dairy tap into the Rs 1,100-crore frozen fruits and vegetables business.

Source: The Economic Times

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