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FrieslandCampina, Red Cross Extend Partnership for Providing Emergency Aid

26 January 2017

NETHERLANDS - FrieslandCampina has announced plans to continue its partnership with the Dutch Red Cross for the next three years.

Roelof Joosten, CEO FrieslandCampina, and Gijs de Vries, director of the Dutch Red Cross, signed the contract yesterday (25 January 2017). The Red Cross has counted on the annual support of FrieslandCampina since 2012.

The partnership is based on providing aid to people in conflict zones or disaster areas. Both parties commit money, knowledge, employees and other means to achieve their common goals:

  • Fight famine and shortage of necessary nutritional needs of people;
  • Contribute to food security;
  • Strengthen the resilience of vulnerable communities.

The Dutch Red Cross has already received €700,000 from FrieslandCampina for providing (food) aid to people in need since the start of their partnership.

Involvement of employees and member dairy farmers

Employees and member dairy farmers feel committed to this partnership. For instance, some of them have joined Ready2Help (Dutch website), the civilian aid network of the Red Cross.

Additionally, employees have collected a substantial donation by participating in the Seven Hills Run as a sponsored run.

In 2012, 3FM Serious Request collected about €300,000 through contributions from employees and member dairy farmers and by selling Campina products.

Apart from this, employees of FrieslandCampina donated tens of thousands of euros for, among others, the victims of typhoon Haiyan in the Philippines and the 3FM Serious Request edition of 2016 with the theme Don’t let them suffocate.

Worldwide Red Cross initiatives

The partnership has also inspired other operating companies of FrieslandCampina to work together with Red Cross organisations around the world.

For instance, Alaska Milk Corporation in the Philippines had immediately offered its help by distributing milk and water to the victims of typhoon Haiyan.

Another partnership was set up in Nigeria. Together with the Nigerian Red Cross, FrieslandCampina's operating company WAMCO provided food aid to refugees.

In Viet Nam, the ‘Cow Bank’ project - a project of the Vietnamese Red Cross which donates cows in order to give the farmers a better living - has already been getting financial supported for a total of about five years.

TheCattleSite News Desk

Top image via Shutterstock



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