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High Beef Prices Leads Consumers to Opt for Other Alternatives

27 December 2016

INDONESIA - Indonesia’s soaring beef prices have led consumers to shift to consuming more goat meat or chicken during the festive season, an industry player has said.

“The price of beef remains high at Rp 123,000 (US$9.13) to Rp 125,000 per kilogram,” Abdullah Mansuri, the chairman of Indonesian Market Traders Association (IKAPPI), said on Monday, as reported by kompas.com.

With relatively high beef prices, consumers are preferring to buy goat meat and chicken during the Christmas season, which were priced at Rp 115,000 per kg and Rp 33,000 per kg, respectively.

“Usually, the price of beef and chicken drops after Christmas, but it will rise again at the beginning of the year. That’s the annual price cycle,” he said.

Source: TheJakartaPost

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