CHINA - Dutch dairy business Friesland Campina is planning to expand operations in China, including traditional and online markets in both cities and rural areas.
According to China's Agriculture Department, Friesland Campina plans to launch online and offline stores to bring high-quality Dutch dairy products to rural areas in China next year, in partnership with Chinese retail giant Suning Commerce Group.
"Developing rural e-commerce is a long-term project. Suning plans to build an e-commerce platform that will help drive rural economic growth," said Sun Weimin, Suning's vice-chairman.
Friesland Campina expects the Chinese dairy market to grow significantly following the country's new two-child policy.
TheCattleSite News Desk