US - US fast food chain McDonald's USA is to start sourcing milk for some product lines from cows free of artificial growth hormose rbST.
Restaurants will only offer customers with milk jugs of low-fat white milk and fat-free chocolate milk from rbST free cows later this year.
The change comes alongside a drive for verified sustainable beef and chicken reared without medically important antibiotics.
"While no significant difference has been shown between milk derived from rbST-treated and non-rbST-treated cows, we understand this is something that is important to our customers," said Marion Gross, senior vice president of McDonald's North America Supply Chain.
All of these actions are the latest steps in McDonald's USA's journey to evolve its menu to better meet the changing preferences and expectations of today's customers.
In addition to the menu sourcing changes, McDonald's USA this week was announced as a founding member of the newly formed U.S. Roundtable on Sustainable Beef.
This engagement is a critical step in support of the company's global commitment and effort to source verified sustainable beef.
"Our customers want food that they feel great about eating -- all the way from the farm to the restaurant -- and these moves take a step toward better delivering on those expectations," said McDonald's US President Mike Andres. "We will continue to look at our food and menu to deliver the kind of great tasting and quality choices that our customers trust and enjoy."
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