THE NETHERLANDS – A Dutch dairy figurehead has swapped milk for lager in his new role as boss at drinks manufacturer Carlsberg.
Friesland Campina and Dutch Dairy Association chairman, Cees’ t Hart, will step down from his current capacity in the dairy sector to move to Carlsberg’s board in June.
Mr Hart, CEO of Royal Friesland Campina since 2008, led the integration of two former competitors, Friesland Foods and Campina.
During this time revenues grew from €8.2 billion to €11.4 billion and the group's global and Chinese presence developed.
Director Tjeerd de Groot of NZO said: "Carlsberg gets Cees' t Hart, a very passionate, talented and experienced CEO on board Cees combines typical Dutch character traits as an excellent business sense, a cosmopolitan outlook a cosmopolitan glasses and a healthy dose of common sense.”
He said Mr Hart leaves a “perfectly healthy” company and an industry as the “white engine” of the Dutch economy.
“He embodies the sector's pride in combining economic success with ambitious targets in the field of sustainability and animal welfare. That experience, he will certainly be able to use at Carlsberg. His departure is a loss for the Dutch dairy sector."
“I am very pleased to be taking on the leadership of the Carlsberg Group," said Cees ‘t Hart, President and CEO elect.
"It is a company with a distinguished heritage, a strong portfolio of local and international brands and is the leading brewer in the majority of its markets."
TheCattleSite News Desk