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Novus Releases Video of Green Acres Research Farm

19 February 2015

US - Novus has released a video of Green Acres Research Farm, highlighting its commitment to providing solutions that address customer pains.

Novus International, Inc., a global leader in animal nutrition, is pleased to announce the release of a video highlighting its Missouri research farm, Green Acres. Green Acres is a multi-species, multi-functional research facility dedicated to product development. The video gives viewers an enlightening look into the inner-workings of Novus research operations.

Green Acres serves as a crucial part of Novus’s product development process, as products are tested at the facility prior to being marketed to the public. The skilled staff at Green Acres tests the efficacy and safety of each Novus product using extremely fine-tuned and controlled procedures.

Skip Hampton, senior manager of animal research at Novus, commented: “Over the past decade, as Novus’s product lines grew and new products developed, there became a serious need to expand our research capabilities and to do it quickly. This prompted us to establish a research farm of our own.

“Green Acres has enabled Novus to increase its efficiencies, as well as its capabilities.”

The full video can be viewed on Novus’s YouTube page here.

TheCattleSite News Desk

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