British Company Heralds Cheddar Success With Taiwan22 May 2014
TAIWAN– Farmer owned UK cooperative First Milk is reporting new interest in its Cheddar range, seeing trade open up in Taiwan this year.
The company has reported positive Taiwanese feedback and prompted an expansion of stores on the order list for shipments of Lake District, Isle of Arran and Mull of Kintyre cheddars.
First Milk attributed success in part due to specific pack size and design for the Asian market.
Export sales director Fraser Brown said he had been ‘delighted’ with sales of cheddar, which took hold in Taipei and then spread round the country.
He added: “Taiwan has over 23 million people and as one of the four "Tiger" economies. It is a well-developed country with a growing taste for Western foods.”
"In addition, last week we hosted a second successful tour of our Isle of Arran creamery, by Asian supermarket buyers. Isle of Arran Extra Mature was rated the world's best cheddar at the World Cheese Awards last October, and the buyers got to sample the cheese and the stunning scenery on the island."
TheCattleSite News Desk