Royal Opening for Arla Chinese Technology Centre28 April 2014
CHINA - The Prince Consort of Denmark is to officially opened a new Arla innovation lab at the weekend, in the new “China-Denmark Milk Technology Cooperation Centre” in Beijing.
Arla is working together with China’s leading dairy company – Mengniu Dairy Group – to strengthen the Chinese dairy industry in the areas of milk quality, food safety and quality control on the dairy farms based on the principles in Arla’s European quality programme, Arlagården.
To begin with the innovation lab will employ four people, including cheesemakers and innovation specialists with Danish or Chinese background.
They will work together with customers and consumer groups as well as with Arla’s strategic business partner in China, Mengniu.
“These years more and more Chinese consumers are experimenting with food, wine and tastes, and that creates new opportunities for a food company like Arla,” said Frede Juulsen.
“We are striving to be as close to the Chinese consumer as possible in order to create taste experiences that suit their diets and taste profiles, thereby bringing health and inspiration to China.
“We aim to take the lead in the cheese category in China, and building a cheese lab is a key step in creating long-term collaborations with our customers and consumers – a place where we can co-create and innovate in an agile and dynamic manner.”
Initially Arla will invest approximately DKK10 million in the establishment and development of the new innovation lab in Beijing.
It will be part of Arla’s global strategic innovation efforts, which are coordinated from Aarhus, Denmark where Arla currently is building its new global innovation center inside Agro Food Park.
TheCattleSite News Desk