China to Be Big Part of Red Meat Future14 October 2013
UK – Future government moves to develop new red meat export markets have been discussed this week at the Anuga conference in Germany.
Opening up the huge potential of meat to the Chinese market is key to the UK trading outlook, a process needing engagement at the highest level, says red meat levy board EBLEX.
UK Environment Secretary Owen Paterson revealed that he would be travelling to China next month to argue the case for UK meat.
He attributed the growth the last decade's 50 per cent growth in exports down to the good reputation that had been created by Britain's farmers.
He added: “UK farmers produce some of the best quality meat anywhere in the world. Its reputation has helped boost our food and drink exports. I want to work with the industry to open up more trade and tap into emerging markets, which is why I’ve just launched the International Export Action Plan."
Agriculture & Horticulture Development Board (AHDB) chairman John Godfrey hosted the industry collaboration, organised by EBLEX.
Mr Godfrey said: “It is very reassuring to see the high level of both interest and expertise the Environment Secretary has in the export arena and the fact that he spent two days at Anuga is testament to this.
“We’ve had some very positive developments as far as red meat exports are concerned in recent years, particularly through the work of the UK Export Certification Partnership (UKECP). However, our ambition now is to step these efforts up to the next level, which can only be done with further Government support.
“The commitment of the Environment Secretary to ensure action is taken on gaining access to certain key markets will be universally welcomed by the industry.”
TheCattleSite News Desk