TheCattleSite.com - news, features, articles and disease information for the cattle industry

News

Trouw Launches Livestock Anti-Oxidant Protection Innovation

16 April 2013

GLOBAL - Trouw Nutrition has launched Trouw AO-mix for Ruminants and Trouw AO-mix for Monogastrics, the company’s latest innovation in nutrition for the animal feed industry.

Delivered as part of the premix, the Trouw AO-mixes are anti-oxidant components that ensure optimal anti-oxidant reach both inside and outside the cell membrane. This means that these anti-oxidants in the feed are better digested, and their positive effects more widely distributed throughout the animal’s system.

The unique mix of ingredients provide an economical alternative to much more expensive additives with an anti-oxidant function in the body, such as Vitamin E, which it can replace in feeds by up to 50 per cent.

Improved Bio-availability and Distribution

Anti-oxidants are crucial to livestock’s overall health, since they neutralise the effect of destructive free radicals. But to deliver the best protection possible, feed supplements must not only be high in anti-oxidants, they have to be optimally digested and distributed as well.

The digestive systems of ruminants and monogastrics are quite different, and the Trouw AO-mixes have been specially developed to ensure maximum anti-oxidant bio-availability and distribution for each one.

“Anti-oxidants like vitamin E have long been an integral part of livestock feed, since they protect animal health, vitality, and fertility,” says Richard Maatman, Director of Nutreco’s Application and Solution Centre. “But Nutreco is the first company to develop an anti-oxidant product based on how effectively the ingredients actually perform in the animals’ digestive systems."

"Unlike other anti-oxidants, the ingredients in Trouw AO-mix compounds also encompass the complete water-to-fat soluble range, which ensures that the beneficial effects reach every part of the cellular environment. It’s a perfect mix with vitamin E for maximising livestock health while reducing feed costs. Trouw AO-mix also fits perfectly within Nutreco’s innovation strategy of developing distinctive products to improve feed efficiency and animal health, thus adding real value to the industry.”

Trouw AO-mix for Ruminants and Monogastrics will be available through local Trouw Nutrition branches.



Our Sponsors

Partners


Seasonal Picks

Charismatic Cows and Beefcake Bulls